The Event Edit

The real question, that at times in my career I have avoided, is whether I am running a profitable business, or just really damn busy. I have always been keenly aware that the more I work I do, the more I spend to accomplish everything.It also means exactly zero time to look at my bank balance, leaving me to trust that I am fine because money is consistently coming in every day. A packed calendar doesn't necessarily mean a healthy bank account.

A real theme is a decision-making tool, not a color palette slapped on top of a basic party. Here is what I actually know about building themed events that hold together when the budget is tight and the committee has seventeen opinions.

Life is full of endless lessons and changes, both small and major. It is time that the creatives that make up the members of the Event Industry build their foundations before they build the events.

There is a whole industry built around evening routines. Journaling at golden hour. A calming walk. A 10-step skincare ritual. Eight glasses of water and a chapter of a book. If you are an event professional, you have probably rolled your eyes at all of it.

There’s a viral trend about capsule wardrobes that I keep seeing everywhere. Ten pieces, endless combinations, effortless elegance, yada yada yada. Event pros have been living this life for years.